Setting up some classy watermarks is going to help you with two important facets of your business.
A) It will help to protect the preview images that appear on your live site.
B) It also gives you the option of applying your branding to some of your Digital Download products if you so choose.
A couple of points to take note of:
- Keep in mind that for any Direct Fulfillment print order that comes through your site, the image file that is sent to the lab for print processing will not carry a watermark. So you don't have to stress about customers receiving watermarked prints!
- If you apply a watermark to a digital product, it will be processed with a watermark.
If you wish, you can grab a Watermark template PSD file here.